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What is the Alix Earle effect on TikTok?

The hashtag #alixearleeffect has over 106.6 million views on TikTok, and the search term ‘Alix Earle effect ’ has over 2.1 billion views. Videos under the hashtag feature fans of Alix copying her skin care and makeup routines, styling Alix inspired outfits, and showing how they will consume any media that features Alix Earle.

Who is Alix Earle on TikTok?

If you have TikTok, you’ve definitely heard of Alix Earle. The 23-year-old influencer has over six million followers on her account—where she posts daily vlogs, outfit videos, and her ever-so-popular Get Ready With Me videos (which usually rack up millions of views). We even named her one of the 14 most impactful beauty content creators of 2023.

Is Alix Earle known as TikTok's 'It Girl'?

Alix Earle is known as TikTok's 'It Girl', largely thanks to her meditative and glamourous get-ready-with-me videos. However, she has sparked discussions online over some of her recent product recommendations.

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